By Grace Cyril: Who doesn't love a good rom-com ? I mean, if there is any genre that has actually worked wonders at the box office and also stood the test of time in having a high recall value, it’s the romantic comedies. They were a big hit in the 90s (Andaz Apna Apna, Kabhi Haan Kabhi Naa) and then nearly saved the entire 2000s from being an epic fail (Jab We Met, Hum Tum, Salaam Namaste). These films were comfort for the soul and a great mood uplifter. They didn’t preach or tell us something life altering. They merely were made to entertain and make even the coldest heart melt and best to the tunes of a melodic harmony.
Sadly the genre is dying a slow death. With remakes, sequels and action films taking the forefront of Hindi cinema, romantic comedies have faded into oblivion. So that makes us only wonder if Ranbir Kapoor and Shraddha Kapoor's upcoming film Tu Jhoothi Main Makkaar, releasing on March 8, will save the death of Bollywood romance. The film revolves around Ranbir and Shraddha who easily fall in love but struggle to breakup.
THE SLOW DEATH OF ROMANTIC COMEDY IN BOLLYWOOD
Audiences have been filling the void with English and Korean rom-coms ever since Bollywood gave up on the genre. And it wasn’t like it had a sudden death, but it died slowly and steadily in the mid 2000 era. Gone are the days when Shah Rukh Khan united the nation with his single arm pose or 'palat...palat...palat.' Oh, those slowly lingering gazes of Hrithik Roshan, slowly letting go of your lover's hand, and the love ballads of the 90s.
Alas, romantic comedies are now disappearing rapidly, and then there were some which had no storyline and made us cringe hard. Sonam Kapoor and Imran Khan's I Hate Luv Stories is one example. Salman Khan's Lucky: No Time For Love was indeed what its name suggested. And then there were recent ones that failed to impress audiences. Some of the titles that failed in the genre included Love Aaj Kal (2020), Luka Chuppi (2019), Dilwale (2015), Kis Kisko Pyaar Karoon (2015), Jab Harry Met Sejal (2017), Half Girlfriend (2017), Pyaar Impossible (2010), Befikre (2016), Baar Baar Dekho (2016), Meri Pyaari Bindu (2017)
The aura and conviction has been lost, but the question remains - will Tu Jhoothi Main Makkaar revive that? Will it create the same magic Yeh Jawaani Hai Deewani spread in 2012?
WILL TU JHOOThI MAIN MAKKAAR REVIVE ROM-COM GENRE?
The chemistry, the sexual tension, the love-hate relationship... the trailer and teasers of Tu Jhoothi Main Makkaar promise all of that. Well, it certainly has a desi flavour to it that will appeal to the audience. What's more, we also have the chocolate boy of Bollywood, Ranbir Kapoor, who slips into the romance with as much ease as Shah Rukh Khan! On top of that, the beauty and sexiness of Shraddha will definitely add to the charm Luv Ranjan has created in his mind. The casting front has an element of freshness we are most excited about. While the trailer received a good response from the audience, even the songs have been a plus point in attracting the youth. So far, the response looks bright for Tu Jhoothi Main Makkaar as it has hit the right note with the target audience - the youth. The trailer has the right amount of genz quirk sprinkled in it. We can only hope they go out in large numbers for the opening day of the film. Not only the youth, Tu Jhoothi Main Makkaar also has a family angle to appeal to the much larger audience.
A dialogue in the trailer says – 'falling in love is easy, but falling out of love can be a task.' We say, it's totally relatable to the current generation who are struggling with steady relationships. The quirks of modern-day dating is something no Bollywood has ever shown before.
THE CLASSIC ROM-COMS FROM 2000 THAT NEED TO BE BROUGHT BACK!
Romantic comedies in the 90s and 2000s were extremely comfortable, if not relatable. They were a guilty pleasure of the past that need to be brought back now. Mujhse Dosti Karoge! (2002) taught us that heartbreak in love in irreplaceable, well so is Hrithik Roshan's 'gobi ke parathe' that we can't get enough of. And if we are talking about romcoms from the 2000s, how can we forget Shah Rukh Khan and Preity Zinta's Kal Ho Naa Ho (2003). Other memorable romcoms from the 2000s include the underappreciated Break Ke Baad (2010), Hum Tum (2004), Salaam Namaste (2005), Mere Yaar Ki Shaadi Hai (2002), the immensely entertaining I Hate Luv Storys (2010), the underrated Love Aaj Kal (2009), Jaane Tu Ya Jaane Na, Kareena Kapoor and Shahid Kapoor's cult classic Jab We Met, the beautiful storyline of Cheeni Kum, Band Baja Baaraat, Bunty Aur Babli, and Kismat Konnection, among others.
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